[{"data": {"name": "The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users", "@type": "ScholarlyArticle", "genre": "journal-article", "author": [{"name": "Martin Schreier", "@type": "Person"}, {"name": "Christoph Fuchs", "@type": "Person"}, {"name": "Darren W Dahl", "@type": "Person"}], "@context": "http://schema.org/", "encoding": [{"@type": "MediaObject", "contentUrl": "http://www.wu.ac.at/fileadmin/wu/d/i/mm/paper/2012_MS_CF_DD_Journal_of_Marketing.pdf", "encodingFormat": "application/pdf"}], "publisher": {"name": "American Marketing Association (AMA)", "@type": "Organization"}, "identifier": [{"@type": "PropertyValue", "value": "10.1509/jm.10.0462", "propertyID": "DOI"}, {"@type": "PropertyValue", "value": "CCLveUE11pxVL-CT4AvL8BWmdcW-CDfX6suh15EXR-CREYMAY1cCmQM", "propertyID": "ISCC"}], "datePublished": "2012-09-01"}, "schema": "schema.org", "mediatype": "application/ld+json"}]