[{"data": {"name": "The Salvation Army: How to improve a best-of-breed donor recruitment campaign", "@type": "ScholarlyArticle", "genre": "journal-article", "author": [{"name": "Mike Colling", "@type": "Person"}], "@context": "http://schema.org/", "encoding": [{"@type": "MediaObject", "contentUrl": "https://link.springer.com/content/pdf/10.1057%2Fdddmp.2011.7.pdf", "encodingFormat": "application/pdf"}], "publisher": {"name": "Springer Science and Business Media LLC", "@type": "Organization"}, "identifier": [{"@type": "PropertyValue", "value": "10.1057/dddmp.2011.7", "propertyID": "DOI"}, {"@type": "PropertyValue", "value": "CCfsyZU2Wgv9V-CTLXVkRYmYb7v-CDWXDQvgK7HAj-CRAZyG48pZRUy", "propertyID": "ISCC"}], "datePublished": "2011-04-01"}, "schema": "schema.org", "mediatype": "application/ld+json"}]